Marketing automation tools comparison
The marketing automation system is software that helps marketers perform routine tasks in their field more efficiently. The main goal of such a system is the so-called “cultivation” of potential customers by targeted, personified satisfaction of the needs, information needs and requests of each of them. As a result, your company’s sales department receives more “quality” sales opportunities, which, of course, lead to revenue growth. In this articles we present a short list of best marketing automation tools.
Eloqua is, in fact, one of the creators of the market automation systems marketing. According to their website, Eloqua helps “show concrete results”. You look at the screen and immediately understand what marketing campaigns work and which ones do not. Eloqua helps integrate marketing and sales by setting common goals for both departments.
Hubspot helps automate marketing tasks of more than 10,000 customers in 56 countries. The system specializes in attracting visitors to your site, convert them into contacts and opportunities, and then into successful transactions. Hubspot is, in fact, an integrated marketing platform that allows to automate your incoming marketing, including tasks such as blogging, publishing on social networks, creating web pages, SEO, etc.
Infusionsoft is one of the most inexpensive marketing automation system. The system is focused on B2C marketing. Infusionsoft provides support through chat and only during business hours (US time), but judging by the reviews, the customer service of the company is “on high level”. The reverse side of the “cheap” medal is user complaints that the system is not so easy to master yourself.